Side Hustle Series
Exclusive for Western staff, researchers and alumni
Build Your Online Presence and Amplify Your Impact
This program is exclusive to Western staff, researchers and alumni. If you are a current Western student, please refer to this page.
Your Expertise Has Untapped Value.
It's Time to Unleash It.
You’re part of the engine that drives Western Sydney University. Whether you’re deep in research, shaping student minds, managing critical operations, or supporting the campus community, your contribution is essential. You bring dedication, unique skills, and a wealth of experience to your role every day.
But let’s be candid.
Does the full potential of your unique expertise feel contained?
Do you sometimes sense that your insights, your solutions, your perspective could reach further, resonate wider?
Or do you have a passion project you dream about out of your 9-5?
“If we are not on social media, we are not reaching our students and large parts of the community… It is not enough for us to complain about misinformation on social media; we need to actively be in this space tackling the big issues to inform and educate the community.”
Western Sydney University Vice-Chancellor and President, Distinguished Professor George Williams AO.
What if
You had a clear, structured pathway to explore this potential?
You could learn precisely how to identify, validate, and launch a side business built authentically around your expertise?
And yet, it’s not easy to step into the digital arena — especially when it feels completely outside your comfort zone.
That’s exactly why Launch Pad is delivering the Side Hustle Series: a tailored, practical, and transformative program exclusively for Western Sydney University staff, researchers and alumni.
In june 2025
Duration: 1 intensive day
Date: Friday, 13 June 2025
Time: 8.30 AM – 5.00 PM
Venue: Launch Pad Parramatta (6 Hassall St, Parramatta, NSW 2150).
What's in it for you?
Find your purpose
Clarify your purpose and set yourself on the right path for building your side business with the skills and confidence.
Build your content
Take home the ultimate Generative AI Prompt Cheat Sheet for Market Definition and generating content.
Filming and editing
Learn the top tips for video communication, editing techniques, and even the necessary camera gear that fits your budget.
Side Hustle Canvases
Leverage the blueprint designed by industry experts to identify your ideal audience and how to attract them. Find out what you need to create and how to deliver value.
Authentic Connection & Reach
Discover marketing and outreach approaches that feel genuine and effective for you. Build confidence in putting yourself or your idea out there on relevant platforms without feeling overwhelmed.
Balancing Acts
Practical strategies for integrating a side project with your demanding role. Time management, energy allocation, and pointers for any external pursuits.
Still unsure?
We hosted an interactive online info session. If you missed the event or wish to revisit the content, you can watch the recording.
Info session
9
May
Online via Zoom
Side Hustle Day
13
June
Launch Pad Parramatta
Meet the expert
Hi, I'm Brad Twynham
Launch Pad Entrepreneur in Residence
- An internationally renowned leadership trainer, facilitator and mentor
- Over 13 years of experience in business transformation
- Faculty Member of SingularityU
- Non-Executive Director of the Hunter New England Central Coast Primary Health Network
Making Time for Growth
Attending the workshop & professional development
We understand that participating in a program like the Side Hustle Series requires a time commitment, and sessions may fall within standard working hours. Your dedication to your role is paramount, and we encourage open communication regarding participation. You have options to:
- Utilise Leave: You are always welcome to arrange personal leave (annual leave, flexi-time, etc., subject to standard approval processes) to attend the sessions.
- Discuss as Professional Development: Many staff may find the skills gained directly applicable to enhancing their performance and capabilities within their existing role at Western. If you believe this applies to you, we encourage you to discuss participation with your manager as a potential professional development opportunity.
Stories from past participants
From Passion to Profit: Lessons Learned at Launch Pad’s Side Hustle Event
Side Hustle Series: Say It
Unleashing the Power of Side Hustle
“The Side Hustle Series by Launch Pad was a game-changer for me. The workshop was amazing and provided me with the tools and inspiration I needed to transform my passion for calligraphy into a side hustle business.”
Past Side Hustle Series Participant
“My main challenge is I’m not afraid filming on public, but filming and speaking English on public is actually a big deal. So, after the first session I’m full of motivation and ready to kick it off.”
Past Side Hustle Series Participant
“I was about to give up on my side hustle idea when I came around the side hustle series which taught me what the problems are, how to solve them, how to use AI for all this and so on.”
Past Side Hustle Series Participant
Helping you unleash your #unlimited
