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Build Your Innovation-ready Future with Startup Year at Western... more

BUSM 2049 - An undergraduate elective subject for all Western students

Creative and Innovative Thinkers

Create new opportunities for yourself and shape the world of tomorrow.

Build your portfolio with industry experience.

This subject allows students to work in real projects with real clients and options to work in a corporate or startup office (3-4 times in the semester) to get a feel of corporate or startup life. 

Adobe, Deloitte, and Charopy will be the industry partners for the 2024 Spring semester.

Hear from Caitlin Hartley, the Adobe Creative Campus Lead for Western Sydney University.

‘Adobe found that over 2 million job applications list creativity and communication as needed skills, yet over 75% of resumes don’t even list these skills.’

BUSM 2049

Creative and Innovative Thinkers

A subject co-created by entrepreneurs, students and industry partners.

The Creative and Innovative Thinkers subject explores how to use creativity and innovation skills to solve real world problems and provides students with opportunities to work on projects directly with industry.

The subject focuses less on delivering instruction and more on providing you with opportunities to build your creativity and innovation capacities by exploring and experimenting. 

Who is this subject for?

Creative thinking is a skill required in ALL professions.

Fortunately, you don’t have to be born creative. 

Anyone can learn how to be a creative thinker.

Nurses. Engineers. Teachers. Designers. Lawyers. Everyone.

This subject is recommended for all Western undergraduate students in all programs who want to establish continuous collaborative engagement with industry and grow personal, career, self-employment and networking opportunities.

So, why should you enrol?

NOT JUST TO STAY RELEVANT BUT STAND OUT IN THE AI & ROBOTIC ERA

In a world increasingly shaped by AI and machines, the ability to ideate, iterate, and think outside traditional boundaries becomes a driving force for progress.  

The ability to envision, to feel, and to imbue technology with a touch of humanity will help you navigate the dynamic job market influenced by AI and machine advancements. 

The demand for creativity is now greater than ever, this subject nurtures a mindset of lifelong learning and adaptation, helping you stand out in the workforce after graduation.  

Quick facts check!

See the pattern?

Employers’ ideal hire by the time you graduate will have the top 3 skills:

  • creativity
  • innovation
  • resilience
Source: World Economic Forum

Meet AJ Kennedy

Launch Pad Entrepreneur in Residence, Creative & Innovative Thinkers Tutor

Throughout this subject, you will learn and work directly with AJ, an innovation management professional with over 15 years of experience in facilitation, team leadership, strategy and innovation management knowledge.

Learn and connect with Subject Matter Experts

During the semester, students will have the opportunity to learn from and connect with industry experts and speakers specialising in various disciplines of creativity and innovation, including growth mindset, human-centric design, empathy, and storytelling.

The Benefits

Skills learnt throughout the subject

Students will develop core entrepreneurial skills and enhance their work readiness by creating and designing solutions to solve complex, real-world challenges such as:

Analytical thinking

Critical thinking

Problem solving

Creativity thinking

Team building

Active learning

Ideation

Curiosity

Market research & analysis

Design & digital skills

Leadership

Resilience

Study Mode

Hybrid subject comprising of in-person and virtual classes. 

Start Time

AUTUMN • March (2024)

SPRING • July (2024)

Available campuses

Your Career

Whether you come from a humanities, science, psychology or business background – innovation is happening all the time in every sector.

As a Western graduate studying creativity and innovation, you can look forward to career opportunities including:

  • Executive in a commercial or government organisation
  • Entrepreneur
  • Founder of a startup/new venture

Enrol now and enhance your career opportunities