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Side Hustle Series

Turn your passion into profit.

This program is exclusive to Western students. If you are a Western staff or researcher, please refer to this page.

This program is exclusive to Western students and staff.

Join industry experts, mentors, and peers to gain practical skills, guidance, and inspiration. 

From idea generation to branding and marketing, we’ll empower you to build a successful side hustle. 

“Anyone can learn from this program, even those who have a high following and have traction on content creation platforms. It provides a method to monetise what you love and change your side hustle from focusing on vanity metrics and rather on true performance.”

Show It – Side Hustle Series Participant

“Brad and Jamie were very insightful, practical and engaging and I personally learnt a tonne of implementable steps to implement from someone that has no experience with content creation, or audio content.”

Say It – Side Hustle Series Participant

“I had an awesome time at ‘Say It- Side Hustle Series’. Jamie and Brad shared a wealth of knowledge that not only motivated me but was also applicable and practical. Additionally, I appreciated the effort from the Launch Pad team in making the environment a comfortable one and providing great hospitality.

Say It – Side Hustle Series Participant

In MAY 2026

“Earn while you learn”

Uncover the art of developing and monetising a passion-led business, no matter what area you wish to focus on.

Program Details

Duration: 3 intensive days

Dates:

Tuesday, 5 May, 3PM – 4:30PM  (online)

Tuesday, 12 May, 6PM – 7:30PM (online)

Monday, 29 June, 11AM – 5PM (in-person)

Venue: Online & Launch Pad Parramatta

Virtual Session 1

Date: Tuesday, 5 May, 3PM – 4:30PM  (online)

Introduction and Choosing Your Side Hustle.
 
In this session we will introduce you to the world of side hustling, explain how to build a successful side hustle business and guide you through choosing the best sidehustle for yourself.
 

Virtual Session 2

Date: Tuesday, 12 May, 6PM – 7:30PM  (online)

Choose Your Market and Bring Your Voice to Life.
 
In this second session we will go through the process of choosing a market for your side hustle, understanding what your online persona and brand will look like and give you some templates to start developing content for your side hustle.
 

Launch your side hustle (In-person session)

Date: Monday, 29 June, 11AM – 5PM (in-person)

Venue: Launch Pad Parramatta

 

This day long incentive will help you launch your side hustle. We will explore topics such as:
  • Content creation, posting, and scheduling
  • Platform selection 
  • Developing sales funnels
  • Launching your side hustle
By the end of the day you will press send on your first piece of content and begin your journey to building a side hustle.

Introduction and Choosing Your Side Hustle.

 
In this session we will introduce you to the world of side hustling, explain how to build a successful side hustle business and guide you through choosing the best sidehustle for yourself.
 
*Participants must submit homework to attend in-person session 
Applications open soon!
 

What's in it for you?

Find your purpose

Clarify your purpose and set yourself on the right path for your side hustle journey.  

Build your content

Discover AI tools that make generating, structuring and scheduling content easier. 

Filming and editing

Learn the top tips for video communication, editing techniques, and even the necessary camera gear that fits your budget. 

Side Hustle Canvases

Leverage the blueprint designed by industry experts to identify your ideal customers and how to attract them. Find out what you need to create and how to deliver value.

1000 true fans model

It is better to target a small segment who engage with your content. But only 8.86% of YouTubers could ever hit 1000 subscribers. Learn what’s inside the model that helps you succeed.

Side-hustler's mental health

At the end of the day, it’s YOU that matters. Hear from experienced entrepreneurs about how to take care of your mental health and build resilience. 

Meet the expert

Hi, I'm Brad Twynham

Launch Pad Entrepreneur in Residence

  • An internationally renowned leadership trainer, facilitator and mentor
  • Over 13 years of experience in business transformation
  • Faculty Member of SingularityU
  • Non-Executive Director of the Hunter New England Central Coast Primary Health Network

Stories from past participants

YOUR #unlimited journey starts here

Future workshops

Your Path to the Next Big Podcast

Whether you aspire to be a podcaster or author, this program will equip you with the skills and knowledge to create impactful audio and written content production. Unlock your voice, share your story, and captivate your audience. 

Your Voice, Your Story, Your Success! 

From Clicks to Customers

Dive into the world of e-commerce and learn the strategies to build a thriving online business. From creating an enticing product catalogue to driving traffic and maximising sales, learn the essential tools and knowledge for success. 

Master the art of e-commerce

Empower Others, Serve Your Expertise

Discover the art of building a thriving service-based business online and create positive change in the lives of others. From honing your skills to delivering exceptional online services, unlock your full potential. 

Make a difference, and leave a lasting imprint in the digital world