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On Playing The Fool At Launch Pad’s Side Hustle Series – Show It!

On Playing the Fool At Launch Pad's Side Hustle Series

by Mara Cordova

Side Hustle Series – Show It!

– School of Business

"The path does not exist until you walk it"
Ethan Hawke
Side Hustle - Show It! Cohort #1

The opening salvo of the Launch Pad Side Hustle Series, Show It!, was a two-day workshop that led me to ask myself questions such as;  

"Content creation is, after all, about creativity, authenticity, and doing what you love."  
Mara Cordova
Side Hustle Series Participant

The excitement started when I created my audition piece. We were asked to submit a video sharing why we would like to be part of the program. I talked about how I started recording my work-out routines during the pandemic and how I found that my raw, hyperlapse fitness videos motivated me to work out and do so consistently. I was thrilled to find out that I was selected to participate.  

The two-day event which was held last 6-7 July at Launch Pad was facilitated by International Leadership Keynote Speaker, Brad Twynham, and Chief Entrepreneur in Residence at Western Sydney University, Jamie Pride. 

Side Hustle Series Selfie with key facilitators!

Upon entering the venue, there were IG-worthy spots set-up: one corner had a cozy couch with throw pillows and a carpet and another corner had a shimmering backdrop and a microphone stand ready for a video podcast. 

Comfy Side Hustle set-up

The world of video content creation can be overwhelming but there is method to the madness. One of the powerful frameworks introduced was the concept of “Ikigai” which combined what you love, what the world needs, what you are good at, and what you can be paid for. 

Another concept was “ADKAR” – Awareness, Desire, Knowledge, Ability and Reinforcement – a model for behavioural change from which we can create content.   

ADKAR Concept. Photo Credit: Business Management Daily

There were plenty of useful tips such as how to create your personal brand, the importance of sharp videos, sound, and lighting, and how to communicate with your eyes, posture, energy, gestures, tone and state. Other pro-tips include how to use ChatGPT in content ideation and script-writing, eCamm Live for video production and livestreaming, as well as Canva and Mighty Networks as marketing tools.  

Learning about technical equipment with Jamie Pride

Side Hustle Series – Show It! did not just equip me with technical skills on how to create video content. It also allowed me to navigate my passions and understand my audience. It inspired me to push forward and keep going with my little side hustle. My list of five video content ideas doubled and I feel ready and confident that I can create more videos. Less thinking, less feeling, more following my instincts and more doing. Seems like I’m ready to play the fool!  

About The Side Hustle Series

Join industry experts, mentors, and peers to gain practical skills, guidance, and inspiration. From idea generation to branding and marketing, we’ll empower you to turn your passion into profit.