Turn Networking Into Your Strength: Top Tips When You Meet A New Professional Contact
Networking: for some, is a thrilling adventure, for others, a dreaded task. But what if we told you it could be your favourite thing to do in the world?
Recently, at our Women & Multicultural Skills Training Program workshop, “Master Professional Networking”, Entrepreneur In Residence, Lucy Lin, and our panel delved into the nuances of networking, uncovering gems of wisdom from experts that could change the way you perceive and approach networking forever.
Before Networking
Find the Balance
At the heart of networking lies the balance between being intentional and transactional. Before diving into networking, take the time for internal reflection. Know who you are and what you bring to the table. Be prepared with questions that can help extend conversations and deepen connections.
For example, if you’re seeking job opportunities, DON’T ASK ‘Can you give me a job?’, instead, consider something like ‘What should I do to land this job?’ or ‘What steps do you recommend I take to position myself for success in this field?’. By framing your inquiries as asking for advice, you can demonstrate genuine interest and avoid coming across as overly transactional, while also positioning yourself as someone who is interested to learn and grow. Plus, it keeps you top-of-mind with the person you’re networking with. Top Tip: “You ask for a job, you will get advice. You ask for advice, you may get a job.”
During Networking
1. Lean into your awkardness
Joey Man shared her journey from an extreme introverted scientist to becoming a seasoned networker. Instead of viewing networking as a task, Joey approaches it as simply as “talking to people, and making friends.” Embracing her introverted nature, she discovered the power of authenticity and the importance of being comfortable with who you are, knowing that you’re not everyone’s cup of tea.
As Joey beautifully puts it:
...someone will always relate to your weirdness, so lean into your awkwardness."
2. A little discomfort can lead to growth
Kunal Bhusare shared his experiences navigating the networking world as a software engineer from India. Despite initial challenges, Kunal emphasised the importance of practicing, making mistakes, and pushing beyond comfort zones. His advice? Start small, find common ground, and gradually expand your network. Remember, a little discomfort can lead to growth.
After a lot of trial and error, and too many embarrassing moments, Kunal has overcome the shyness with his accent, recognising that everyone faces challenges and insecurities, whether it’s related to communication, cultural differences or otherwise. Understanding that the person opposite you would also make an effort to understand what you say was a pivotal realisation for him.
3. Embrace trust and authenticity
Trust and authenticity are the bedrocks of building meaningful relationships. Networking is not just about exchanging business cards or making superficial connections. The rules are simple: being genuine, listen actively, and show empathy. ‘Make Them Feel Special’ was the winning takeaway from our workshop.
The reminder was that people don’t remember what you say but how you make them feel. Whether you’re networking in person or online, focus on making the other person feel valued and special.
After Networking
Follow-up and Relationship Building
Now, what happens after the initial encounter?
How do you follow up and keep in touch?
Depending on the conversations you had at the event, choosing the right follow-up method is crucial for nurturing professional relationships.
1. Email
If there are immediate action items or specific details discussed during the event, email is the most appropriate way to follow up. Sending a personalised email shows that you’re proactive and attentive to details discussed, helping to solidify your professional credibility.
2. LinkedIn
For more general follow-ups and establishing professional connections, LinkedIn is the preferred platform. Sending a connection request with a customised message referencing your conversation at the event. You can follow their posts, comment and like what they write about to stay in contact with them.
3. Instagram
Occasionally, if you feel like you’ve made a genuine connection and want to foster a more personal friendship, asking for their Instagram handle can be appropriate. However, use this platform as appropriate and ensure your interactions remain respectful.
In Conclusion
Regardless of the method you choose, remember to focus on adding value rather than asking for favours. Share relevant resources, offer insights or support related to topics discussed during the event, and demonstrate your willingness to contribute to the relationship in a meaningful way. By approaching follow-up with a mindset of adding value, you can strengthen your connections and cultivate lasting professional relationships.
Networking is not just about exchanging business cards or making small talk when you first meet someone new. It’s about building genuine connections, fostering trust, and embracing authenticity over a long period of time. So, the next time you find yourself in a room full of strangers, remember the insights shared at our Women & Multicultural Skills Training Program workshop and approach networking with confidence, curiosity, and a willingness to genuinely connect in order to build strong professional relationships.
The Women & Multicultural Program is an entrepreneurial skills training program for Western Sydney’s community and students who identify as Women and/or Multicultural (men and women).